Early Concepts

One of the initial mark options for Welcome Week. I thought this was a very strong concept, but ultimately decided it would be too detailed to read well across a variety of formats.

Missouri state outline is part of the Mizzou branding package created by 160/90. Jesse Hall illustration drawn in Procreate.

Another early concept for the Welcome Week mark, inspired by the hand-drawn look and fun illustrations established as part of our campus brand.

I loved the idea of the tiger paws converging on Columbia. Ultimately, I decided it was too busy to read well in a variety of formats.

Drawn in Procreate and Photoshop.

Final Mark

This is the final mark for Welcome Week 2019. This is based off the earlier drawing I created. I added a textured finish to all of the lines to emphasize that fun, illustrative drawing style. This mark was was an evolution of earlier concepts, and prioritized being legible and recognizable across a variety of mediums.

The graphics for this were carried across a variety of platforms. From in-app graphics in the GoMizzou app, to t-shirts, to event signage to digital ads, to event signage to organic social content and 10,000 printed posters.