Welcome Home
A large backdrop I designed and worked with the vendor on for the Summer Welcome Mizzou Fair for incoming students. During this time, first year students and their families come through to learn about resources and campus departments. To draw attention to the housing and dining section, my team came up with this tagline to communicate ResLife’s goals of making campus feel like home to students. I chose a series of photos that featured students living, learning and thriving to set a positive tone for the upcoming year. We needed the design to fit Mizzou branding, but stand out in a sea of black and gold.
Photos by Sam O’Keefe
Full backdrop design, created in Illustrator using Mizzou Branding elements.
Detail shot of the text treatment.
Disability Center
There were 5 total print pieces as part of their tabling efforts.
Before the redesign, the client found the flyers uninviting.
The Disability Center came to us with old marketing materials in need of a refresh. Not only were they created back before the new university brand standards, the old materials weren’t exciting enough for the director. Utilizing the campaign look created by my teammate, Sequoyah Moore, I redesigned the series of materials to stand out – gold paper, easily readable headlines and high contrast. I changed the layouts for several of the pieces to make the most important information more prominent, and I reset the type to fix errors and increase the type size where possible – a serious concern for meeting accessibility for low-vision readers.