Content Strategy
When crafting a content strategy for PercayAI, because our ideal customers were PhD scientists and industry leaders, we focused on showcasing our in-house expertise. Utilizing case studies, I showcased how the in-house experts utilized PercayAI software to explore current research on a given topic.
Additionally, because this was early into the COVID-19 pandemic, the team was uniquely positioned with the expertise and tools to look into early studies that were published. We turned this into series blog articles to share our knowledge.
I conducted interviews and published Q&A content with in-house experts and partners to showcase their expertise, supporting the narrative that PercayAI has thought deeply about the problem space.
